ROOT & FOIL
AK

ROOT & FOIL / OPERATIONS

Business Ops

Real-time overview of performance, customer health, and operational priorities.

Active Accounts

1,243↑ 8.6%

Monthly Recurring Revenue

$428,940↑ 12.4%

Trial-to-Paid Conversion

32.7%↑ 4.3pp

Churn Risk Accounts

23↑ 4

Support Health Score

96%↑ 2pp

Revenue Trend

$428,940↑ 12.4%

Account Growth

● New● Reactivated● Churned

Customer Journey Funnel

2,312Leads
812Trials
1,243Active
1,078Retained (30d+)

Customer Segments

New156
At Risk23
High Value186
Lapsed42

Alerts & Action Queue

Failed payment12
Trial ending soon18
Low usage7
Overdue follow-up5

Recent Activity

  1. New account created · Gloss & Grace1h ago
  2. Payment received · The Hair Collective2h ago
  3. Trial started · Studio Eight3h ago
  4. Account downgraded · Blackbird Hair4h ago
  5. !Payment failed · Halo Studio5h ago