ROOT & FOIL / OPERATIONS

Customer Insights

Understand segment behavior, retention trends, and customer quality.

New Customers

156↑ 8.6%

Active Accounts

1,243↑ 8.6%

Retained (30d+)

1,078↑ 8.6%

Re-engaged

118↑ 8.6%

Lapsed

42Needs review

Cohort Retention

78.4% retained

Loyalists1,243

Potential Loyalists812

At Risk186

Lapsed42

✦High-value users show strong retention1h ago

✦At-risk segment growing week over week2h ago

✦Re-engaged customers rising3h ago

✦Low retention from paid acquisition4h ago

!Colorado accounts showing strong growth5h ago

●Provider timeout17

●Invalid phone number12

●Email bounced8

●Needs review5